How the home feed decides what you see
For anyone wondering why a post is on their Home screen — the nine signals the ranking engine uses, the four it does not, and what you can tell it.
The Home feed is ranked by one named, versioned configuration — currently baseline.feed.v9 — and every part of it is fixed in the product. Recency leads; nothing about money is involved anywhere.
The nine signals, and what each one weighs
Relative weights. Recency is the unit everything else is measured against.
Overall the surface is weighted 0.85 towards relevance for you as a reader and 0.15 towards giving posts a chance of exposure.
What it does not look at
None of these exist as signals. Not weighted low — absent:
- money of any kind: prices, earnings, or what EVVA takes,
- view counts,
- dwell time,
- how much of a video was completed.
The shape of a page
- A page is between 1 and 50 posts, 20 by default. Ask for more and it is quietly reduced to 50 rather than refused.
- At most 50 posts in a ranked run, and at most 3 posts from any one creator across the whole run — not per page.
- A diversity term makes a creator’s second post work harder for its place: it needs to be roughly 6.9 days fresher than the competition to hold on.
- Loading more sends back an opaque handle, not a position in the list. Your position is held on EVVA’s side, in a session that lasts 30 minutes by default.
- Signed out, you are given a visitor cookie that lasts 30 days, so an anonymous feed still continues sensibly between pages and visits.
- Every Home and suggestion request counts against a limit of 120 requests a minute.
The feed’s variety control is per creator, not per topic — the three-post cap above, plus the diversity term. So a page can be several posts about the same subject from several different creators.
”Not interested”
On a post card, open the kebab menu (its label reads “More options for” and then the post title) and press Not interested. The label changes to “Recording…”, the card collapses into its suppressed state, and that post stays suppressed for you from then on.
- Pressing it twice is fine. A repeat is treated as success, not an error.
- If it does not go through you get “That did not record. Try again.” Nothing was recorded in that case.
- Not interested is the feedback the feed reads from you. It works post by post, and it is about that post rather than about a topic.
Not interested appears only where a ranking decision produced the post: the Home feed and a profile feed. The kebab on the Discover grid deliberately has no Not interested item, because that screen builds its list itself without ranking anything, so there is no decision to record against. The Discover menu offers Block (signed-in readers only) and Report instead, and Report takes you to the profile where the reason picker lives.
Is my feed personalised?
Only sometimes, and you cannot force it. Your affinity with a creator is scored only when EVVA has established that it may personalise for you — which needs a profile of your activity, a settled jurisdiction for your account and a consent decision that permits it.
Every other outcome — signed out, no profile yet, consent that says no, a territory whose rules prohibit it, or any failure reading any of that — falls back to an unpersonalised feed, where that signal is zero for every post. There is no middle state: “not yet decided” is never treated as permission.
So two readers on the same day can see genuinely different feeds, and the difference may be that one of them is being personalised and the other is not.
Why a post was chosen
The decision behind every page — which signals fired, and what each one contributed — is recorded in full and kept, so a question about a particular page can be answered from the record. Ask us if one genuinely puzzles you, and read the nine signals above for what the feed weighed.