Who can see your post

Who is it for? is the first thing the composer asks and the one thing it will not guess. A new draft has no audience chosen, so the publish button stays dimmed with “Choose who this post is for.” until you pick one.

The four choices behave differently, and two of them behave in ways worth knowing before you publish.

The four choices

Everyone — free and open to any signed-in buyer. A fan presses Unlock for free once and the post is theirs permanently.

Followers — opened by a live follow. A paying subscriber is also admitted, even if they never pressed Follow.

Subscribers — opened by a live paid subscription only. A follower is not admitted; that is the thing a subscription sells.

Pay-per-view — bought once, at the price you set. See Pricing a pay-per-view post.

A free unlock cannot be taken back

When a fan unlocks an Everyone post, EVVA records a permanent grant. There is no control that withdraws it, and unpublishing or archiving the post later does not remove access for someone who already opened it.

Follower and subscriber access is re-checked on every view

Nothing is granted for a Followers or Subscribers post. There is no unlock step at all — access is the relationship itself, and EVVA re-decides it each time the post is read.

A fan who tries to “unlock” a follower or subscriber post is told there is nothing to unlock: “This post is for a creator’s followers or subscribers. There is nothing to unlock: access follows the relationship.”

A subscription does not include pay-per-view posts

A live paid subscription opens your Followers and Subscribers posts. It opens nothing on a pay-per-view post — not for a subscriber, not for anyone. A pay-per-view post is a separate purchase for every fan.

The reverse also holds: a fan who bought a pay-per-view post keeps it if their subscription later lapses.

Audience and price are locked together

You cannot price a post and limit it to an audience. The two are paired in both directions:

• Pay-per-view requires a price above zero — “A pay-per-view post needs a price above zero.”
• Everything else must be free — “A FOLLOWERS post is free, so its price must be zero.”

So a “subscribers-only, also $5” post is not a state EVVA has. Once a post has a price, pay-per-view is its only possible audience, and EVVA sets that for you rather than asking you to choose from a list of one.

Public media inside a gated post

Separately from the audience, each file you attach is either locked with the post or public. The toggle reads Make this post’s media public, and it is off by default:

Off by default: media stays locked to anyone without access to this post. Applies to items you add from now on — to change it for media already attached, remove it and add it again.

Public media is only allowed on an Everyone post. Attaching a public file to a followers, subscribers or pay-per-view post is refused: “This post is limited to a specific audience, so it cannot carry public media. Attach the asset as gated media, or change the post’s audience to everyone first.”

On a free post, public files are visible even before a fan unlocks it — which is what makes them useful as a teaser.

Drafts, unpublishing and archiving

Only published posts appear on your page. As the content manager puts it: “Only published items appear on your page. Drafts and archived items stay private.”

• Unpublish moves a post back to Draft. The date it first went live is kept, so no amount of unpublishing and republishing rewrites it.
• Archive takes it off your page and keeps it in your list: “Archive this content? It will be removed from your page. You can publish it again later.”
• Delete removes it from your page and from your list: “Delete this content? It will be removed from your page and from this list. This cannot be undone here.”

An archived post is not gone: open it from your content list and press Publish on its Status card to put it back on your page. Deleting is the one that does not come back.